3 New Year’s Resolutions for Your Plastic Surgery Practice
By Travis Schneider
The new year is the perfect time for independent practices to prepare their business strategy for 2023. It is too easy for practices to become comfortable with their operations and continue doing things the same way year in and year out—even if those procedures haven’t delivered the desired results. So, as you re-evaluate your business strategy for 2023, keep these tips in mind.
1. Set resolutions and develop measurable goals.
Goals are useful in helping you define the direction you want your business to take and establishing a timeline for achieving those goals. In the same way you would make a personal New Year’s resolution, you should also set a few for your practice. You can start by referencing your practice’s key performance indicators, or KPIs, from 2022 to see how you can exceed them in 2023.
Some KPIs most valuable for your practice to monitor include appointment volume, new patient visits, and patient review sentiment. These KPIs allow you to evaluate your online reputation and see what others think of your practice while also helping you refine your success strategy. For instance, tracking the percentage of patients converting via phone and online scheduling will demonstrate how digitally efficient your practice is. Conversely, improving your practice’s digital efficiency could be a good resolution if your online conversion rate is low.
When defining your resolutions based on these KPIs, be SMART: specific, measurable, achievable, relevant, and timely. The most important component of your goals is that they are measurable, allowing you to determine the impact of that resolution on your practice. Develop benchmarks and milestones to remove the guesswork and make tracking your progress throughout the year easier.
2. Invest in your practice.
If you want to see enhanced results in 2023, you need to start the new year with enhanced technology that will allow your practice to track its progress and surpass its previous achievements.
On average, in private practices with five or fewer physicians, just more than half use an EHR. The issue is that these practices still have to duplicate efforts, like coordinating appointment schedules, collecting patient data, and managing patient billing. In most cases, their EHR does not integrate with the other technology they already use, meaning that many practices still use four or five fragmented solutions to run their business. As a result, they are not delivering the modern patient experience that many are now expecting from their healthcare providers.
Invest in a complete operating system, or COS, to overcome the setback of fragmented practice solutions. A COS will foster simplified practice management processes and streamline operations for plastic surgeons by consolidating all your practice’s technology into one centralized location. Furthermore, with the emergence of consumerization in healthcare, investing in a COS simplifies the process of driving KPIs and improving the patient experience.
3. Maximize your online presence.
When looking for a healthcare provider, 60% of patients research online regularly. Taking the time to improve your search engine ranking and maximizing your online presence now will increase patient acquisition as you segue into 2023.
Start by auditing your practice’s website against competitors in your specialty. A critical component of boosting your practice’s search engine ranking is matching the keywords on your website with those used by customers when searching for you. Adding popular keywords to your website’s page titles, blog content, or image descriptions will make your practice more discoverable when prospective patients search for providers within the plastic surgery specialty.
Another critical aspect of maximizing your online presence entails claiming and enhancing your practice’s business profiles across the web. When you claim and update your practice’s page on sites like Yelp, Google, and WebMD, you boost its visibility so that patients can find you more easily.
Finally, you will need to make sure your website is user-friendly with an optimized layout. Analyze your website’s loading speed, navigation, and ease of use. A website with these key features will invite visitors to engage and interact with your practice.
Examining your business strategy for 2023 is a surefire way to set your practice up for a year of success. With these tactics incorporated into your practice’s business plan, you can increase site traffic, gain more patients, and improve the patient experience to retain existing patients. Although plastic surgery is a competitive specialty, laying the groundwork for the new year will help you gain a leg up on competitors.
Travis Schneider is co-founder and chief corporate development officer for Tebra, a cloud-based healthcare technology platform, where he oversees mergers and acquisitions, as well as strategic partnerships. In 2021, PatientPop, a provider of practice growth technology, merged with Kareo, a provider of cloud-based clinical and financial software. Schneider was the co-founder and co-CEO of PatientPop, where he oversaw all aspects of strategy, sales, and business development.
Published at Tue, 03 Jan 2023 20:04:56 +0000